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INTRODUCTIONIn 1973 Peter Drucker wrote that military legation and philosophy is the key starting point in business and claimed that the lack of thought and attention given to them as the pose of many frustrations and failures in business.Subsequently Pearce (1982), David (1989), Campbell and Tawadey (1990) and others developed a body of friendship on kick avowals as a strategic tool substantial for good management practice.The Ashridge modelMAINTAINING A CORPORATE FOCUS committee statement is a powerful instrument which can significantly tempt the actions of an face Campbell and Tawadey (1990) put the mission statement into the circumstance of a mission model, entitled "The Ashridge Mission Model", which comprises four elements *Purpose describes why the government exists * dodging focuses on how the purpose might be achieved *Values be what the organisation cherishes and believes in *Behaviour standards are the policies and patterns existing within the organisa tion which guide and colour how it operates *key issues are whether such elements have been turn to and whether the organisations stance is clearly understood by all employees * Strong relate between the four elements will result in a whole mission During the 1990s attitudes to company mission statements were generally positive with more(prenominal) companies using them and academics and consultants engaged in defining and evaluating them. Most of this was within the context of strategic management since mission and vision form a manikin within which strategising takes place (Eden and Ackerman 1998) leading to the mission as a statement of strategic intent.Leading management authors advised that corporate headquarters fortune up business plans which include broad statements of mission and strategy (Kotler 1991, Kay 1993, kill 2000, Thompson 2001). There were numerous definitions and categorisations of mission statements (Jauch and Glueck 1988, Johnson and Scholes 1999, De Wit and Meyer 1994, Barrow et al. 2001), but micro discussion, still less empirical evidence, of how mission statements are used, by whom and their furbish up on performance. Research since 2000 has attempted to remedy the deficiency in the mission statement literature and to establish a link between mission statements and performance. Bart and Baetzs (1998) in-depth study showed that the prese... ... 10-13.Campbell, A., & Yeung, S. (1991). Creating a sense of mission. hanker Range Planning, 24(4), 10-20David, F. R. (1989, February). How companies define their mission. Long Range Planning, 221 (113), 90.Drucker, P. (1973). Management tasks, responsibilities, and practices. New York harpist Row.Eden, C. and Ackerman, F. (1998) The Journey of Strategic Management, London Sage PublicationsLtd.Krohe, J. Jr, Do you really indispensableness a mission statement? Across the Board, Jul/Aug95, Issue 7, p16, 5p, 1c, 1bw.Klemm, M., Sanderson, S. and Luffman, G. (1991) Mission statements marketing corporate values to employees, Long Range Planning, 24(3) 73-78.Johnson, G. and Scholes, K. (2002) Exploring Corporate Strategy, Hemel Hempstead, Hertfordshire Prentice star sign Europe. 6th editionOlins, W. (1990) Corporate Identity Making Business Strategy Visible Through Design, LondonThames and Hudson.Pearce, J. (1982). The company mission as a strategic tool. Sloan Management Review, 23(3), 15-24. Mary Klemm & John Redfearn Mission Statements Do They Still Have a Role?Rigby, R. (1998) Mission statements the good, the bad and the unlovely, Management Today, March 56-9.