Thursday, August 29, 2019
Business Management Research Paper Example | Topics and Well Written Essays - 500 words - 2
Business Management - Research Paper Example While costlier than the previous method, the experiment demonstrated promising results, only to be shut down by company executives (Beer, 9). An overemphasis on top-down management forced ASDAââ¬â¢s mid- and lower-level managers to abandon their entrepreneurial spirit and to quit providing upper-level management with valuable insight from the customer and store levels. This is evident in one managerââ¬â¢s quote, ââ¬Å"â⬠¦the stores were full of people who did care, and who knew how to run a store, but were not allowed to do it,â⬠(Beer, 6). The behaviors and activities of executives that led to this culture within ASDA are best stated by the terminology ASDA store employees chose for ASDAââ¬â¢s corporate headquarters: the Dream Factory. As one store manager stated, ââ¬Å" â⬠¦ASDA House never bothered to find out whether their policies had realistic time scales or even whether they were achievable at all,â⬠(Beer, 9). Clearly, top executives had become so focused on the corporate lifestyle they created, complete with ââ¬Å"hunting and partying,â⬠that they were actively choosing to ignore advice from store-level management that could have potentially saved the company (Beer, 6). A human resource manager captured this environment best, stating, ââ¬Å"The top managers at ASDA knew the company had lost focus, but they didnââ¬â¢t seem to care,â⬠(Beer, 6). Clearly, important decisions were waiting on Archie Norman in the winter of 1991 that would affect the future of the company. The important question is what is to be done? How should ASDA turn itself around? I believe the most important lesson new ASDA executives could learn is that top-down, dictatorial management failed in ASDA. The Perry Barr experiment demonstrates the potential impact skill teams and compensation based on skill can have not just on productivity and morale, but on changing the toxic culture at ASDA. Skill teams show employees that upper-level management doesnââ¬â¢t care
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