Gatorade †Every Game Needs a Hero Essay

The commercial is about the new Gatorade commercial entitled Every Game Needs a hero. The commercial uses stop motion to feature an ongoing game. With its monochromatic form, the only thing that can be viewed in full color is the Gatorade item that can be found on the side where the water jug must be put in.   The commercial uses the song O-fortuna by Therion, which is a very famous song used as soundtrack in a lot of suspense, actions, and adventure movies. Several sports were featured like baseball, basketball, football and tennis. Finally, the commercial made its subjects moved by exemplifying the climax of the game, hand in hand with inspirational short phrases. Moreover, a grand finale is set by showing the Gatorade logo in the end. By watching the commercial, it is indeed clear that the commercial is a type of brand Advertising. In this case, Gatorade has promoted its brand by using famous sports personalities to persuade people to buy its product. Gatorade is an energy drink suited to fight dehydration. Every athlete exerts their full force when playing a game and because of that, they partially or fully lose the water levels in their body causing them to dehydrate. With Gatorade’s goal, to re-hydrate, replenish and refuel, it is certainly effective to use some sports personalities to endorse its product. In their website, they are fully promoting that Gatorade is faster to absorb that water in rehydrating an active person’s body. The commercial, in my opinion as the bystander, is very easy to like. When I first watched it, it is undeniably eye-catching. The commercial implies a lot of curiosity in which a viewer will not hesitate to watch it until the end. The special effects used in this commercial, although not new, were very effective. The opening scene was stunning especially when everyone can relate to the visuals presented on the first frames of the commercial. When it comes to the music used, I personally like it, not to mention I am a big fan of the band Therion, but also because it is very familiar to everybody’s ear. The music used as part of the effects of every game was very effective. On the other hand, there are still some aspects in the commercial in which I, as the viewer will be able to dislike. If I didn’t see the Gatorade jug on a part of the commercial and instead, jumped on the middle or latter part of it, I would never have thought that it’s from Gatorade. The stop motion thing is good but was poorly edited or visually criticized. Also, the Gatorade thing in this commercial was poorly emphasized as well as the message is quite vague. The theme every game needs a hero is quite fuzzy as delivered in the commercial. It comes in a way in which leaving me, as a viewer confused by finding out who the hero was, is it Gatorade or the sports personalities? I may even think that the hero is me. By interpreting all the thoughts gathered in watching this Gatorade commercial, I have come to a wrap-up thought that Gatorade is just simply emphasizing that everyone can become like any other sports personalities just by putting Gatorade beside them. The commercial put a lot of energy in me, in which I would not hesitate to watch it over and over again.   It affects most to those who really love sports. In contrast, it may minimally affect those who have no heart for any sport activities. However, the commercial is stunning especially is viewed first time. All in all, I could say that the commercial is exceptionally effective.