Nike’s CRM Essay

Nike manufactures spot in addition athletic clothing such as shorts, shirts, jackets and under armors wristbands, protrude packs, jerseys and socks are also sold by Nike (Rao, 2012). The Nike slogan, Just Do It, extradite placed its set in the mind of consumers, through the light of its products and promotional tools intentd worldwide (Rao, 2012).Customer Relationship focusing (CRM) is focusing on meaningful, long term relationships and not immediate lolly with the clients (2010, p.202). According to the research, in 2012, Nike launched a new business division called Nike digital sport (NDS). The objective of NDS was designing to develop technologies that allow the users to track their personalized performance sequence Nike collected and stored data relating to client needs. Because of NDS, Nike has been able to promulgate more effectively with guests about their needs. Nike also has its own tender networking service called Nike+ (Rao, 2012). This social networking serv ice focuses on building social networks and relationships among sight and communities. Nike has built relationships between the society and customer by understanding the customers needs and preferences.CRM programs implemented by Nike are mainly working(a) and strategic. For example, Nike Fuel enables customers to record their progress through the use of Nike Plus devices. These devices are designed to update customers on the latest Nike sports trends and insights, and allow them to communicate with Nike. some other CRM program implement by Nike is Nike + Connect apps. It is a free app real by Nike that uploads customers Nike+ data from plus devices to their accounts. Nike also created a Nike+ running app that enables customers to share their experience on social media sites such as Twitter and Facebook.According to the research, Nike r to each onees over millions of fans every day in an interactive dialogue, rather than having to rely on big sponsored events to reach this num ber (Stokes, 2012). The large volumes of freely shared user data produce meaningful brand insights, lead to product innovations, and allow the brand to get closer to consumers. hard-hitting CRM has enabled Nike to collaborate with customers, drive business processes, maximize Return on investment funds (ROI) and support brand study (Stokes, 2012).Nike promises to stand behind all of the companys products for both consumer and retail accounts (Nike, 2014). Nikes web site enables its customers to use the search function to search for information related to Nikes customer service policies. The answers are provided by the use of intelligent automates response technology. The website also provides customers with answers of Frequently Asked Question (FAQ). Through the implementation of this program, Nike is able to induct an chip in communication line with and a better understanding of customers.Customer facing process results in a product or service that is authoritative by an org anizations external customer (Stokes, 2012). In 2010, Nike created a division called Nike digital Sport (DS). DS provides skilled resources, budget, and coordination across the opening move (Cendrowski, 2012). Nikes goal was to create a combined consumer experience that shapes responds to the evolving preferences of consumers (Cendrowski, 2012). Nike DS leads most customer-facing digital projects, releasing products under the Nike Plus brand. Personnel, designers and a police squad of marketers work together to develop new digital innovations. Together, they work to risk new ways to mine large amounts of highly accurate customer data, which is a key strategic asset for marketing and product development in the highly competitive digital space. Nike plans, in the future, to become ever-closer to each of its customers around the world.I think in the future, Nike should considering incorporating a link interchangeable to zapdata.com to the Nike web site. Customers can click on the l ink and contact Nike in real time via text-chat software hosted by a second party such as a live person. Customers can click on a text-chat button and the site launches a new window and have questions answered by a live representative. Customers can continue to browse Nike while a support representative answers their question(s). If after asking the question a customer is still having difficulty finding the information, the representative from Nike online can manifestly send the page to the customer with the information that he or she was quest for. This might impose a high cost to Nike starting out, but the increase in sales will quickly cover the expenses and supercharge enhance the companys customer support and satisfaction.Reference1. Cendrowski, S. (2012). Nikes new marketing mojo. Fortune Magazine. Retrieved on June 17, 2014 from http//fortune.com/2012/02/13/nikes-new-marketing-mojo/2. Naveed, H. (2012). Nike, Inc. Website Analysis. Website Analysis. Retrieved on June 16, 2014 fromhttps//sites.google.com/a/email.vccs.edu/bus100hnaveed/home/website-analysis.3. Nesbitt, S. (2011). Measuring the ROI of Social CRM. Social Technology Review.Retrieved on June 17, 2014 fromhttp//www.socialtechnologyreview.com/articles/measuring-roi-social-crm4. NIKE, INC. (2014). origin Overview. Nike Global Growth Strategy. Retrieved on June 17, 2014 from http//nikeinc.com/news/nike-inc-introduces-2015-global-growth-strategywww.nikeresponsibility.com/report/content/chapter/business-overview5. Rao, A.S. (2012). Digital Marketing at Nike From Communication to Dialogue. IBS Center for Management Research. PDF Document.