The History of Advertising :: Advertisements Media Advertising Essays

The level of denoteAdvertising is dated back to the Christian Era. One of the kickoff known methodsof ad was outdoor signs, they would be painted on the surround of abuilding and were usually very eye catching. Archaeologists have put up signs inthe ruins of ancient Rome and Pompeii which advertised travelers to go to atap house situated in an other(a) town. In about the 1440s there was an creation of amovable-type of advertizing which was a printing press. In the 16th degree centigrade somecompanies had a trade mark which was a two or three dimensional picture or sign.In both bulk and technique, advertising has made its greatest advances in theU.S. In the early stages of U.S. advertising it was hard and expensive toadvertise nationally because the U.S. was still undeveloped and there was littleof no means of transport, distribution or communication. Eventually real typeof manufactures thought of the idea of bypassing wholesalers, retailers andusing catalogs. Mail orders a nd pamphlets appeared around the 1870s. easy inthe 19th century many American firms began to market incase goods under brandnames. Previously consumers had not been cognizant of or influenced by brand names.The first product that had brand names were soap products. In the 1880s a fewbrands came out and they were Ivory, Pears, Sapolio, Colgate, Kirks AmericanFamily and Packers. Not long later on brands such as Royal baking powder, Quakeroats, Bakers chocolate, Hires root beer, kinglike shoes and Watermans pens werenationally advertised. In the early 1900s America began to become aware of suchbrand names like Bon Ami, Wrigley and Coca-Cola. After knowledge domain struggle 1 advertisingdeveloped into a business so larger that it was almost a trademark of Americaitself through the eyes of the lie of the world. This was expanded by technicalimprovements which made transportation, communication and graphics engagement easier,cheaper and better.The invention of electricity led to the illuminated outdoor poster,photoengraving and other modern printing inventions helped both editorial andadvertising departments of printed journals. In the 1920s the radio wasinvented and this developed a whole new technique of selling, by voice. DuringWorld War 2 the American advertising industry founded the war advertisingcouncil this used modern advertising to strengthen the American war effort. The transcription still continued after the war was over as The Advertising Councilthis was used to function for the publics interest. Printed and broadcasted