The Black Lace Fan my Mother Gave me Essay examples -- English Literat

The Black spike fan my Mother Gave meCommentary on The Black Lace rooter my Mother Gave me by Eavan BollandThe Black Lace Fan my Mother Gave me by Eavan Bolland reflects on thelast of a love life of a play off during pre-war Paris utilize a symbol, aBlack Lace Fan. Bolland achieves this through the use of put upimagery, the changing of his tense from past to present, and victimisationliterary features such as simile, metaphor, personification andrepetition.In the first stanza of the poetry, Bolland disconcerts the endorser byusing the diction it twice, though representing different things.The first it represents the spike out and the second it is used tosubstitute the climate of the setting. It was stifling. /A starless drought made the nights puffy. This inverted comma starts building up thetension in the commentators mind because of the suffocated feeling thepoet establishs by mentioning the intelligence operation stifling in a short sentencethat creates a frustrated tone. The metaphor describing the blusterynight in any case produces a sense of insecurity through the weather imageryby geting anxiety through contradicting dictions like droughtand stormy.The first two lines of the second stanza have a repetition of the wordthey as the first word of each line. This repetition is used tocreate a rhythm and to describe the routine of the man and woman concussion in cafes and the woman always being early. They met in cafes.She was always early. / He was late. That evening he was later. / Theywrapped the fan. He looked at his watch. The syntax of this quotationproduces a tone that is frantic because the sentences are short andthe charterer tends to read that part of the poem fast, and with a jerkat the middle of each... ... speakthat the man was lost and was unheard of, though what happens to theman next is left to the readers imagination.The last stanza completely changes subject and describes the actionsof a merl in a summer morning. The wea ther once again is a factorin this poem and the climatic conditions are described using thediction sultry and heat. The last sentence, Suddenly she puts outher fly the whole flirtatious span of it is a personification thatis used to express the symbolism of the black lace fan.Finally, this poem reflects upon the story of a gentle couple and thesignificance of the black lace, in the womans life, who loses herman. The poem is expressed by the use of weather imagery, the changingof tenses from past to present, and also the use of literary featuressuch as metaphors, simile, personification and repetition.

Georgia and albert :: essays research papers

     The gallery, as most are, was sparsely furnished with but a few benches. It was dominated by three huge keyings and peppered with many an(prenominal) smaller works. In front of one, stood two sorority girls who were in heated debate. Rodney, visual perception an opening to impress them, sauntered over to brass at the painting and tolerate the question he knew would come. He was right. One of the girls turned and asked "Can you aver if this is a mans or a womans painting?" Not the question hed expected.     "fountainhead," He verbalize earnestly, examining the huge canvas with its large bold strokes of deep grisly on a background of fantastic yellow patches. "It looks very strong. The paint is applied with a wild vitality. Id say its a mans work."     "I told you so." said the first girl whos wee-wee was Amy. At least thats what her sweater said.     "Well the label says Stacy Conover. Thats a girls name." Complained the second girl.     "Jan, it can be a guys name too."     This sort of argument occurs at almost every gallery. It isnt easy to flow either. Art done by men does non always look masculine nor does art by women always look feminine. The question that is pose is Can you tell the difference between a mans art and a womans art? I personally thought it through and decided I didnt welcome enough information. After digging through the librarys encyclopedias, art biography books, biographies and folios, it was clear that the original question was too broad. It just is not workable to give an answer on this much subject matter. With this in spirit I set parameters and singled out two artists to be my subjects.     Ideally the artist should have similar backgrounds as far as family and schooling. Also they film to have lived during the same period. Si milar subjects and related media are best. Also they should have worked in the same locale at least for part of their careers.      run down and ferreting out a pair of artists to fit this description was not easy. I finally settled on two of the most big artists of the American Avant Garde, atomic number 31 OKeeffe and Alfred Stieglitz. As strange as it may reckon this husband and wife shared many aspects. Enough to fit my parameters anyway.     Georgia and Alfred were both born into large, wealthy, immigrant families. Georgia, the oldest OKeefe daughter and Alfred the oldest son of the Stieglitz.

The Return: Shadow Souls Chapter 18

Elena came confirm to the real world slowly, conflict it all the way. She sank her nails into the leather of Damons jacket, found herself wondering briefly if removing it would help, and then her humour was shattered once more by that sound a sharp, imperative knock.Damon raised his head and snarled.We are a pair of wolves, arent we? Elena thought. Fighting nail and tooth. barely, an opposite(prenominal) part of her mind supplied, that isnt stopping the knocking. He warned those female childs.Those girls decorous and Meredith And hed said non to interrupt unless the house was on fire provided, the desexualize oh, God, somethings slide byed to that poor, wretched char Shes dyingDamon was legato snarling, a trace of blood on his lips. It was tho a trace, because her second wound had really been meliorate on the nose as thoroughly as the first, the genius(a) across her cheekb unitary. Elena had no idea how pertinacious it had been since she had pulled Damon to her to kiss this foreshorten. save now, with her blood in his veins and his pleasure interrupted, he was ilk an untamed black panther in her arms.She didnt whop whether she could stop him or pull down slow him down with emerge using raw Power on him.Damon she said aloud. Out t here those are our friends. Remember? mediocre and Meredith and the healer.Meredith, Damon said, and again his lips peeled back, exposing terrifyingly hanker canines. He still wasnt in reality. If he truism Meredith now, he wouldnt be f justlyened, Elena thought and, oh yes, she k crude how her logical, thoughtful friend made Damon uneasy. They byword the world through such different eyes. She irked him equal a pebble in his shoe. But right now he mightiness bundle with that uncomfor postponeness in a way that would leave Meredith a savaged corpse.Let me go see, she said, as the knock came again couldnt they stop that? Didnt she have enough to deal with?Damons arms merely tightened some her. She fel t a flash of heat, because she knew that, even as he equaliserrained her, he was holding back so much of his strength. He didnt motive to crush her, as he could if he use a tenth of the power in his hard muscles alone.The wafture of sense of smell that washed over her made her shut her eyes briefly, helplessly, notwithstanding she knew she had to be the voice of sanity here.Damon They could be warning us or Ulma may have died.Death got through to him. His eyes were slits, the bloodred light from the kitchen shutters throwing disallow of scarlet and black across his face, making him look more lax glide byed and more demonic than ever.Youll impediment here. Damon said it flatly, with no idea of existence a master or a gentleman. He was a untamed beast protecting his match, the only creature in the world that wasnt contender or food.There was no arguing with him, not in this state. Elena would stay here. Damon would go to do whatever needed to be done. And Elena would s tay for as long as he thought necessary.Elena truly didnt know whose thoughts these put out were. She and Damon were still difficult to untangle their emotions. She decided to watch him and only if he really got out of controlYou dont want to see me out of control. mite him snap from raw animal instinct to icy, perfect mental bureau was even scarier than the animal alone. She didnt know whether Damon was the sanest person she had ever met or serious the one best able to dissemble up his wildness. She held her torn blouse unneurotic and watched as he travel with effortless grace to the door and then, suddenly, violently, wrenched it nigh off its hinges.No one hide no one had been audition in on their private conversation. But Meredith stood, restraining Bonnie with one glide by, and with the some other hand raised, ready to knock again.Yes? Damon said in glacial tones. I thought I told you You did, and there is, Meredith said, interrupting this Damon in an unusual attemp t to move suicide.There is what? Damon snarled.Theres a close up outside threatening to burn the hale building down. I dont know if theyre upset about Drohzne, or about us taking Ulma, save theyre enraged about something, and theyve got torches. I didnt want to interrupt Elenas treatment scarce Dr. Meggar put forwards they wont listen to him. Hes a human.He used to be a slave, Bonnie added, wresting free of the chokehold that Meredith had on her. She looked up at Damon with streaming brown eyes, transfer outstretched. Only you can compose us, she said, translating the message of her gaze aloud which meant that things were really serious.All right, all right. Ill go take care of them. You take care of Elena.Of course, entirely No. Damon had both foregone reckless with the blood and the memories that were still keeping Elena from forming a long sentence or he had somehow over educe all his hero-worship of Meredith. He put a hand on each of her shoulders. He was only one and a half or cardinal inches taller than she was, so he had no trouble holding her eyes. You, personally, take care of Elena. Tragedies happen here every minute of the day unforeseeable, horrible, deadly tragedies. I do not want one happening to Elena.Meredith looked at him for a long moment, and for once didnt consult Elena with her eyes before answering a skepticism involving her. She simply said, Ill protect her, in a low voice that that carried. From her stance, from her tone, one could rough notice the unspoken addition, with my life and it didnt even depend melodramatic.Damon let go of her, strode out the door, and without a backward glance disappeared from Elenas sight. But his mental voice was crystalline in her mind Youll be riskless if there is any way to save you. I swear it.If there was any way to save her. Wonderful. Elena tried to kickstart her brain.Meredith and Bonnie were both utter(a) at her. Elena took a deep breath, automatically sucked for a mome nt back into the old days, when a girl fresh from a hot envision could expect a long and serious debriefing.But all Bonnie said was, Your face it looks much take onter nowYes, Elena said, using the two ends of her blouse to tie a makeshift top nigh her. My legs the problem. We didnt didnt finish it yet.Bonnie opened her mouth, however closed it determinedly, which from Bonnie was a display of heroics convertible to Merediths promise to Damon. When she opened it again it was to guess, Take my scarf and tie it around your leg. We can fold it sideways and then tie a twine over the side that got appal. Thatll keep pressure on it.Meredith said, I pretend Dr. Meggar has finished with Ulma. possibly he can see you.In the other room, the doctor was once again washing his hands, using a prominent pump to get more water into the basin. There were deeply red-stained cloths in a pile and a smell that Elena was grateful the doctor had mask with herbs. Also in a large, comfortable-l ooking chair there sat a womanhood whom Elena did not recognize.Suffering and terror could change a person, Elena knew, but she could never have realize how much nor how much relief and exemption from pain could change a face. She had brought with her a woman who huddled until she was al most(prenominal) child-size in Elenas mind, and whose thin, ravaged face, twisted with agony and unrelenting dread, had seemed closely a test of abstract drawing of a goblin hag. Her skin had been poorly(p) gray in color, her thin hair had scarcely seemed enough to cover her head, and yet it had hung down in strands like seaweed. Everything about her screamed out that she was a slave, from the iron bands around her wrists, to her nakedness and disfigure, bloody body, to her bare and rusty feet. Elena could not even have told you the color of the womans eyes, for they had seemed as gray as the rest of her.Now Elena was confronted by a woman who was perhaps in her early-to mid-thirties. She had a lean, attractive, somehow soft face, with a strong, patrician nose, dark, keen-looking eyes, and beautiful eyebrows like the go of a flying bird. She was relaxing in the armchair, with her feet up on an ottoman, slowly brushing her hair, which was dark with occasional streaks of gray that lent an air of dignity to the simple deep blue housecoat she was wearing. Her face had wrinkles that lent it character, but overall one sensed a sort of yearning mettle about her, perhaps because of the slight bulge in her abdomen, which she now softly laid a hand on. When she did this her face bloomed with color and her whole survey glowed.For an instant Elena thought this must be the doctors wife or housekeeper and she had a temptation to ask whether Ulma, the poor wreck of a slave, had died.Then she axiom what one cuff of the deep blue housecoat could not sooner conceal a glimpse of an iron bracelet.This lean dark aristocratic woman was Ulma. The doctor had worked a miracle.A healer, h e had called himself. It was obvious that, like Damon, he could heal wounds. No one who had been rack upped as Ulma had could have come round to this state without some powerful magic. Trying to simply chalk up up the bloody mess that Elena had brought in had obviously been impossible, and so Dr. Meggar had recovered her.Elena had never experienced a situation like this, so she fell back upon the undecomposed manners that had been bred into her as a Virginian.Its nice to cope with you, maam. Im Elena, she said, and held out her hand.The brush fell onto the chair. The woman reached out with both hands to take Elenas into hers. Those keen dark eyes seemed to devour Elenas face. Youre the one, she said, and then, swinging her shodden feet off the ottoman, she went down on her knees.Oh, no, maam Please Im sure the doctor told you to rest. Its best to sit quietly now.But you are the one. For some reason, the woman seemed to need confirmation. And Elena was lead story to do anythi ng to pacify her.Im the one, Elena said. And now I imagine you should sit down again.Obedience was immediate, and yet there was a sort of joyful light about everything Ulma did. Elena dumb it after only a few hours of slavery. Obeying when one had a choice was entirely different from obeying because disobedience could mean death.But even as Ulma sat, she held out her arms. Look at me Dear seraph, goddess, Guardian whatever you are look at me by and by deuce-ace years of living as a beast I have become human again because of you You came like an angel of lightning and stood among me and the lash. Ulma began to weep, but they seemed to be snap of joy. Her eyes searched Elenas face, lingering on the scarred cheekbone. But youre no Guardian they have magicks that protect them and they never interfere. For three years, they never interfered. I saw all my friends, my fellow slaves, fall to his whip and his rage. She shook her head, as if physically unable to say Drohznes name.Im s o muddied so sorry. Elena was fumbling. She glanced back and saw that Bonnie and Meredith were similarly stricken.It doesnt matter. I heard your mate downed him on the street.I told her that, Lakshmi said proudly. She had entered the room without anyone noticing her.My mate? Elena faltered. Well, hes not my I mean, he and I we Hes our master, Meredith said bluntly, from behind Elena.Ulma was still looking at Elena with her heart in her eyes. Every day, I depart pray for your soul to ascend from here.Elena was startled. Souls can ascend from here?Of course. penitence and good deeds may accomplish it, and the prayers of others are always interpreted into consideration, I ideate.You sure dont talk like a slave, Elena mused. She tried to think of a way to put it delicately, but she was confused and her leg hurt and her emotions were in turmoil. You dont sound like well, like what Id expect from a slave, she said. Or am I just being an idiot?She could see the tears form in Ulma s eyes.Oh, God Please, forget I asked. Please No There is no one I would rather tell. If you wish to hear how I came to this degraded state. Ulma waited, watching Elena it was clear that Elenas least wish was to Ulma, a command.Elena looked at Meredith and Bonnie. She couldnt hear any more noises of yelling outside on the street and the building certainly didnt seem to be on fire.Fortunately, at that moment, Dr. Meggar wandered in again. Everybody getting acquainted? he asked, his eyebrows working in opposite now one up, one down. He had the remnants of a bottle of blackened Magic in his hand.Yes, Elena said, but I was just wondering if we should be fork outing to evacuate or anything. Apparently there was a mob Elenas mate is going to give them something to think about, Lakshmi said with relish. Theyve all gone to the contact Place to resolve the stuff about Drohznes property. I bet hell bash a few heads in and be back in no time, she added cheerfully, leaving no doubt as to he was. attentiveness I was a boy so I could see it.You were braver than the boys you were the one who led us here, Elena told her. Then she consulted Meredith and Bonnie with her eyes. It sounded as if the commotion had moved on elsewhere, and Damon was a master at getting himself out of commotions. He might alsoneed to fight, to rid himself of excess energy from Elenas blood. A commotion might actually be good for him, Elena thought.She looked at Dr. Meggar. pull up stakes my willing our master be all right, do you think?Dr. Meggars eyebrows went up and down. Hell probably have to pay Old Drohznes relatives a blood price, but it shouldnt be too high. Then he can do what he likes with the old bastards property, he said. Id say the safest place for you right now is here, out-of-door from the Meeting Place. He went on to enforce that opinion by move them all glasses liqueur glasses, Elena noted of Black Magic wine. ripe(p) for the nerves, he said and took a sip.Ulma smiled her beautiful, heartwarming smile at him, as he took the tray around. Thank you and thank you and thank you, she said. I wont bore you with my base No, tell us tell us, please Now that there was no immediate danger to her friends or to Damon, Elena was eager to hear the tale. Everyone else was nodding.Ulma flushed a little, but began sedately, I was born in the reign of Kelemen II, she said. Im sure that essence nothing to our visitors but much to those who knew him and his indulgences. I studied under my mother, who became a very popular antecedent of fashions in fabrics. My father was a designer of jewelry almost as famous as she was. They had an estate on the outskirts of the city and could afford a house as fine as many of their wealthiest customers though they were careful not to show the true purpose of their wealth. I was the young Lady Ulma then, not Ulma the hag. My parents did their best to keep me out of sight, for my own safety. ButUlma Lady Ulma, Elena thought , stopped and took a deep sip of her wine. Her eyes had changed she was seeing the past, and trying not to upset her listeners. But just as Elena was about to ask her to stop, at least until she felt better, she continued.But despite all their caresomeonesaw me anyway and demanded my hand in marriage. Not Drohzne, he was just a furrier from the Outlands, and I never saw him until three years ago. This was a lord, a General, a demon with a terrible reputation and my father refused his demand. They came on us in the night. I was fourteen when it happened. And that is how I became a slave.Elena found that she was feeling emotional pain directly from Lady Ulmas mind. Oh, my God, Ive done it again, she thought, hurriedly trying to tune down her psychic senses. Please, you dont need to tell us this. Maybe another timeI would like to tell you you so you will know what you have done. And I would prefer to say it only once. But if you do not wish to hear it Politeness was warring with a droitness here. No, no, if you want go ahead. I I just want you to know how sorry I am. Elena glanced at the doctor, who was patiently waiting by the table for her with the brown bottle in his hands. And if you dont mind, Id like to get my leghealed? She was aware that shed said the last word doubtfully, wondering how any one being could have the power to heal Ulma like this. She was not strike when he shook his head. Or stitched up, rather, while you talk, if you dont mind, she said.It took several proceeding to overcome Lady Ulmas shock and distress that she had left her savior waiting, but at last Elena was on the table and the doctor was encouraging her to salute from the bottle, which smelled like cherry cough syrup.Oh, well, she might as well try the Dark Dimension version of anesthetic especially since the stitching was set to hurt, Elena thought. She took a sip from the bottle and felt the room reel around her. She waved away the offer of a second sip.Dr. Meggar undid Bonnies ruined scarf, and then began to cut off her blood-soaked jeans leg above the knee.Well you are so good to listen, Lady Ulma said. But I knew you were good already. I will scanty us both the painful details of my slavery. Perhaps its enough to say that I was passed from one master to another over the years, always a slave, always going down. At last, as a joke, someone said, consider her to Old Drohzne. Hell squeeze the last use out of her if anyone can.God Elena said, and hoped that everyone would allot it to the story and not to the bite of the cleansing solution the doctor was swabbing over her swollen flesh. Damon was so much better at this, she thought. I didnt even realize how lucky I was before. Elena tried not to wince as the doctor began to use his needle, but her grip on Merediths hand tightened until Elena was afraid she was breaking bones. She tried to ease the grip, but Meredith squeezed back hard. Her long, sedate hand was almost like a boys, but softer. Elena was glad to be able to squeeze as hard as she liked.My strength has been good-looking out on me lately, Lady Ulma said softly. I thought it was that here she used a particularly crude expression for her owner that was leading me to death. Then I realized the truth. All at once incandescence changed her face, so much that Elena could see what she must have looked like when she was in her teens and so beautiful that a demon would demand her as a wife. I knew that new life stirred within me and I knew that Drohzne would kill it if he had the chance She didnt seem to recognize the expressions of astonishment and horror on the three girls faces. Elena, however, had the feeling that she was groping through a nightmare, on the run into of a black crevasse, and that she would have to keep groping in the dark, around treacherous, unseen fissures in the ice in the Dark Dimension until she reached Stefan and got him free of this place. This casual reference to abomination wasnt th e first of her steps around a crevasse, but it was the first she had recognized and counted.You young women are very new here, Lady Ulma said, as the silence stretched and stretched. I did not mean to say anything out of place.Were slaves here, Meredith replied, picking up a length of rope. I think the more we learn the better.Your master Ive never seen anyone so wide awake to fight Old Drohzne before. Many people clucked their tongues, but that was all most dared to do. But your master We call him Damon, Bonnie put in pointedly.It went right over Lady Ulmas head. Master Damon do you think he might keep me? After he pays the blood price to to Drohznes relatives, he will get first pick of all Drohznes property. I am one of the few slaves he has not killed. The hope in the womans face was almost too painful for Elena to look at.It was only then that she consciously realized how long it had been since shed seen Damon. How long should Damons business be taking? She looked at Meredi th anxiously.Meredith understood exactly what the look meant. She shook her head helplessly. Even if they had Lakshmi take them to the Meeting Place, what could they do?Elena bit back a wince of pain and smiled at Lady Ulma.Why dont you tell us about when you were a girl? she said.

Is Latin America a More Democratic Place Today Than It Was in 1945

Is Latin the States a more participatory family at present than it was in 1945? Given the word and time easingrictions, an in reason analysis of each Latin Ameri tooshie acress democratic progression across the time period would simply not be feasible. Instead I pass on attempt to look at Latin the Statess progression as a whole and willing provide examples of specific countries situations where relevant, in specific Venezuela. Firstly it is important to come across between deuce ideas. One is re semi exoteric. For body politic to work, there must be free and fair elections.There must be more than one g e actuallywherenmental party. The people of the nation should harbor a good education so that they rear make informed choices. They should sh atomic number 18 a common culture. e very(prenominal)(prenominal) must accept the idea that alwaysyone has equal rights. Fin eachy, there must be rule by law, not by proponent. In other language there must be a separation o f bureau, which means that the administration has to be a completely different body from the goerning power of the commonwealth. Many nations in Latin America watch had dif? culty achieving nation because all these make uptors argon not present.The second idea is that of democratic culture. This involves the existence of constitutions, follow for rights, transp atomic number 18ncy when it comes to policies and governmental decisions and crucially, no corruption. Latin America, when viewed as a whole, is in general viewed as a more democratic short letter now than in 1945 but it would be wrong to assert that during the past 68 age Latin American countries be possessed of under fore at peace(p) a steady profit in nation. Brazil is a prime example of a re frequent that has gone through fluctuations in commonwealth throughout the period.Currently in Latin America, notwithstanding world in a state of relative poverty when comp bed to the await of the world, the majori ty of countries deliver become, at least formally, electoral democracies. 13 countries argon now classed as free, 8 as partially free, with only Cuba and Haiti world deemed as not. Venezuela, following the recent passing of Hugo Chavez, is at a join on its journey to democracy. merely many question how democratic a ruler Chavez actually was in his time as president. One of both very important relationships to analyse is that of democracy and the level of development in a inelegant or in this case Latin America.This leads on to what is one of the most stable relationships in social sciences, the positive correlational statistics coefficient between high levels of wealth and established democracy (Lipset 1959). To back this statistic up, a democratic regime has n ever so fallen after a rural atomic number 18a has reached a certain level of income per capita, which is said to be $6055 (Przeworski 2000). In 1945 Latin America was still recovering from the economic shockwaves ca used by the great embossment of 1930. This world-wide economic crisis meant that the rest of the world was not demanding any imports from Latin America.At the time these would have been mainly raw materials and this lack of export gross for the South American countries had a detrimental effect on their situations in the majority of cases. During the decade or so after the great notion, well-nigh 1945, the make will have trickled down and income per capita and GDP levels will have been significantly reduced. This will in turn have destabilised democracy attempts and can be viewed as a reason for why Latin America was slight democratic then than it is now. Without the economic and financial means it is very punishing to achieve a fully functioning democracy.Of course it is worth(predicate) pointing out that we ar nearing the end of a fairly gruelling orbiculate economic downturn now but the consequences for Latin America are far less(prenominal) in this instance. The econom ic growth in Latin America has been very modest throughout the 68 geezerhood in question but more importantly it has been volatile. Periods of prosperity in some(prenominal) countries have been followed by long periods of stagnation and steady negative growth. This unpredictability can be seen in Latin American countries progression since license in terms of democracy as well.Take Brazil as an example. The country became independent in 1822 and was ruled by a monarchy. In 1930 this monarchy was overthrown and the country was under a dictatorship for a couple of decades. In 1956 an choose leader was installed only to be replaced by military rule 10 years later. Finally in the 1980s, as a result of further another economic decline, Brazil was nevertheless again ruled by an elective president. The other significant relationship that needs to be looked at is that of democracy and corruption.Corruption is usually defined as a violation of the norms of overt office for personal gain (Nye 1967). It has been suggested that corruption permeates everyday life in Latin America with only very high profile cases ever being unveiled in a court of law and unconstipated then this only happens in the more democratic countries (Blake and Morris 2009). Here are a few statistics to back this assertion up. In a 2004 wad 42 % of respondents ranked the probability of paying a bribe to the constabulary as high, while 35% expressed the same ease of bribing a judge (Blake and Morris 2009).In a 2005 ken, 43% of respondents in Paraguay and 31% in Mexico admitted to having compensable a bribe just within the past twelve months (Blake and Morris 2009). majority rule has a complex and multifaceted relationship to corruption (Doig and Theobald 2000). It provides alternative avenues to triumph and then use power and wealth. This leads to brand new opportunities for corruption. thus far patronage the detail that democracy makes it easier for corruption to exist, when there is a democracy it becomes of make up greater importance to supress corruption as it strikes at the very mean of democracy itself.To sum this idea up, corruption undermines the essence of citizenship, distorting and crippling democracy (Blake and Morris 2009). It is clear from the statistics in the previous paragraph that corruption continues in todays Latin America to have a tight impale over many if not all of its countries. Therefore it is very unenviable to say that democracy has come on in leaps and bounds since 1945 when as crucial a factor as corruption is still such(prenominal) a plague to the region. Another factor when feeling at democracy in the continent is the level of education.People must be aware of the fact that there is more than one option in a democracy. It is overly crucial that the population of a country understands the concept of propaganda. A democracy can only work in a country with a certain level of education otherwise it can easily be classed as brai nwashing, especially with the level of influence that the media can have over an ill-educated population. An example of what a lack of education can do in a democracy is that during the elections in which Chavez was voted in, he very nearly mixed-up out on the appointment because his main rival was a actor Miss Venezuela.The implication of this is that a worrying amount of the Venezuelan public didnt vote for Chavez because there was a far go against aspect female alternative. Of course this could just be cynicism and she may well have had a very impressive manifesto and realistic yet continuous tense goals. During Chavez time in power though, he managed to substantially make up literacy on with reducing poverty by over half. Chavez had many positive do on Venezuela, not least providing them with 14 years of stable rule. However his recent death has thrown the country off its feet and they are at risk of descending into policy-making turmoil.Further examples of why Latin A merica was less democratic in 1945 include the fact that leading South American countries such as Columbia and Argentina had still not abandoned women the right to vote. Universal suffrage is something that can be found in certain definitions of democracy for example Dahls and was unimpeachably dimension those countries back at that stage in their bid for democracy (Dahl 1971). To conclude, it is pencil eraser to say that Latin American countries are in a best overall place than in 1945 but that corruption in circumstance is holding them back.A country needs to be not only lively for democracy but as well as willing to accept it. It can decidedly be argued that not all Latin American countries are plant for democracy but one final point may forecast that they are nearing acceptance of it. This is that something the Latin Americans care greatly about is their case identity, an idea that is very closely linked to democracy. Therefore with the rapid increase in globalisati on endangering this coveted field of study identity, South American countries are rapidly warming to the idea of being democratic. Bibliography Charles H. Blake & Stephen D. Morris (1999), Corruption and res publica in Latin America, publish by the University of Pittsburgh Press. * R. A. Dahl (1971), Polyarchy Participation and Opposition, print by Yale University Press. * Alan Doig and Robin Theobald (2000), Corruption and Democratization. * S. M. Lipset (1959), Some Social Requisites of majority rule, Economic instruction and Political Illegitimacy. * A. Przeworski (2000), republic and reading Political Institutions and Well-being in the origination 1950-1990, Cambridge University Press.Is Latin America a More Democratic Place right away Than It Was in 1945Is Latin America a more democratic place today than it was in 1945? Given the word and time restrictions, an in understanding analysis of each Latin American countrys democratic progression across the time period wo uld simply not be feasible. Instead I will attempt to look at Latin Americas progression as a whole and will provide examples of specific countries situations where relevant, in particular Venezuela. Firstly it is important to tag between two ideas. One is democracy. For democracy to work, there must be free and fair elections.There must be more than one political party. The people of the country should have a good education so that they can make informed choices. They should share a common culture. either must accept the idea that everyone has equal rights. Finally, there must be rule by law, not by power. In other spoken language there must be a separation of power, which means that the work bench has to be a completely different body from the governing power of the country. Many nations in Latin America have had dif? culty achieving democracy because all these factors are not present.The second idea is that of democratic culture. This involves the existence of constitutions, heed for rights, transparency when it comes to policies and governmental decisions and crucially, no corruption. Latin America, when viewed as a whole, is by and large viewed as a more democratic place now than in 1945 but it would be wrong to assert that during the past 68 years Latin American countries have undergone a steady increase in democracy. Brazil is a prime example of a country that has gone through fluctuations in democracy throughout the period.Currently in Latin America, patronage being in a state of relative poverty when compared to the rest of the world, the majority of countries have become, at least formally, electoral democracies. 13 countries are now classed as free, 8 as partially free, with only Cuba and Haiti being deemed as not. Venezuela, following the recent passing of Hugo Chavez, is at a crossroads on its journey to democracy. However many question how democratic a ruler Chavez actually was in his time as president. One of two very important relationshi ps to analyse is that of democracy and the level of development in a country or in this case Latin America.This leads on to what is one of the most stable relationships in social sciences, the positive correlation between high levels of wealth and established democracy (Lipset 1959). To back this statistic up, a democratic regime has never fallen after a country has reached a certain level of income per capita, which is said to be $6055 (Przeworski 2000). In 1945 Latin America was still recovering from the economic shockwaves caused by the great depression of 1930. This global economic crisis meant that the rest of the world was not demanding any imports from Latin America.At the time these would have been mainly raw materials and this lack of export receipts for the South American countries had a detrimental effect on their situations in the majority of cases. During the decade or so after the great depression, almost 1945, the effects will have trickled down and income per capit a and GDP levels will have been significantly reduced. This will in turn have destabilised democracy attempts and can be viewed as a reason for why Latin America was less democratic then than it is now. Without the economic and financial means it is very difficult to achieve a fully functioning democracy.Of course it is worth pointing out that we are nearing the end of a fairly gruelling global economic downturn today but the consequences for Latin America are far less in this instance. The economic growth in Latin America has been very modest throughout the 68 years in question but more importantly it has been volatile. Periods of prosperity in some(prenominal) countries have been followed by long periods of stagnation and even negative growth. This excitability can be seen in Latin American countries progression since emancipation in terms of democracy as well.Take Brazil as an example. The country became independent in 1822 and was ruled by a monarchy. In 1930 this monarchy was overthrown and the country was under a dictatorship for a couple of decades. In 1956 an elected leader was installed only to be replaced by military rule 10 years later. Finally in the 1980s, as a result of yet another economic decline, Brazil was yet again ruled by an elected president. The other significant relationship that needs to be looked at is that of democracy and corruption.Corruption is usually defined as a violation of the norms of public office for personal gain (Nye 1967). It has been suggested that corruption permeates everyday life in Latin America with only very high profile cases ever being unveiled in a court of law and even then this only happens in the more democratic countries (Blake and Morris 2009). Here are a few statistics to back this assertion up. In a 2004 survey 42 % of respondents ranked the probability of paying a bribe to the law of nature as high, while 35% expressed the same ease of bribing a judge (Blake and Morris 2009).In a 2005 survey, 43% of respondents in Paraguay and 31% in Mexico admitted to having nonrecreational a bribe just within the past twelve months (Blake and Morris 2009). Democracy has a complex and multifaceted relationship to corruption (Doig and Theobald 2000). It provides alternative avenues to grasp and then use power and wealth. This leads to brand new opportunities for corruption. However disrespect the fact that democracy makes it easier for corruption to exist, when there is a democracy it becomes of even greater importance to supress corruption as it strikes at the very implication of democracy itself.To sum this idea up, corruption undermines the essence of citizenship, distorting and crippling democracy (Blake and Morris 2009). It is clear from the statistics in the previous paragraph that corruption continues in todays Latin America to have a tight overtake over many if not all of its countries. Therefore it is very difficult to say that democracy has come on in leaps and bounds since 1945 when as crucial a factor as corruption is still such a plague to the region. Another factor when looking at democracy in the continent is the level of education.People must be aware of the fact that there is more than one option in a democracy. It is also crucial that the population of a country understands the concept of propaganda. A democracy can only work in a country with a certain level of education otherwise it can easily be classed as brainwashing, especially with the level of influence that the media can have over an ill-educated population. An example of what a lack of education can do in a democracy is that during the elections in which Chavez was voted in, he very nearly missed out on the appointment because his main rival was a author Miss Venezuela.The implication of this is that a worrying amount of the Venezuelan public didnt vote for Chavez because there was a far better looking female alternative. Of course this could just be cynicism and she may well have had a very impressive manifesto and realistic yet progressive goals. During Chavez time in power though, he managed to substantially increase literacy on with reducing poverty by over half. Chavez had many positive effects on Venezuela, not least providing them with 14 years of stable rule. However his recent death has thrown the country off its feet and they are at risk of descending into political turmoil.Further examples of why Latin America was less democratic in 1945 include the fact that leading South American countries such as Columbia and Argentina had still not abandoned women the right to vote. Universal suffrage is something that can be found in certain definitions of democracy for example Dahls and was definitely holding those countries back at that stage in their bid for democracy (Dahl 1971). To conclude, it is right to say that Latin American countries are in a better overall place than in 1945 but that corruption in particular is holding them back.A country needs to be not only secure for democracy but also willing to accept it. It can definitely be argued that not all Latin American countries are put for democracy but one final point may refer that they are nearing acceptance of it. This is that something the Latin Americans care greatly about is their national identity, an idea that is very closely linked to democracy. Therefore with the rapid increase in globalisation endangering this coveted national identity, South American countries are rapidly warming to the idea of being democratic. Bibliography Charles H. Blake & Stephen D. Morris (1999), Corruption and Democracy in Latin America, published by the University of Pittsburgh Press. * R. A. Dahl (1971), Polyarchy Participation and Opposition, published by Yale University Press. * Alan Doig and Robin Theobald (2000), Corruption and Democratization. * S. M. Lipset (1959), Some Social Requisites of Democracy, Economic Development and Political Illegitimacy. * A. Przeworski (2000), Democra cy and Development Political Institutions and Well-being in the innovation 1950-1990, Cambridge University Press.

Creating Brochure Using Photoshop

Most of us think that creating the leaflet is the quite simple assess and most of us doesnt think too much of allocating the time to It. still It is not so creating the brochure can make the fix cumbersome.. booklet Is the silent but the most powerful weapon in the trade field. It helps in promoting the products. So using the time wisely for preparing the brochure makes the work quite simple.Firstly we have to have a clear idea on what is to be included into the brochure, you need to get the specifications of the brochure such as proportions of paper, trimming, folding, or facial cuts and the most of those things will depend on the work out allocated by the client. Now we shall look how to prepare a brochure In a photos. Firstly the photos software Is to be ready on your system. &1026 bordering the piece of paper has to be folded into three sides and then that would make you lenient to know which side of the paper would be the main frame and optic and the last frame. Open the new document in the photos in which the dimension as per required. Select the appropriate document which is suitable for the printing out. &1026 succeeding(prenominal) place all the images that are required In the brochure which makes the brochure attractive. &1026 Place all the matter which Is relevant does not place social unit matter In the brochure It should be should precise and sharp such that it should attract the viewers. Next open the other new document resembling as the above required dimensions that is middle section of your brochure. Now reappearance the print of the first side and place the paper again for the natural covering side and that would finish your brochure.

How does Stevenson play with the Concept of the Double in ‘Strange case of Dr. Jekyll and Mr. Hyde? Essay

The novelette in question is Strange Case of Dr. Jekyll and Mr. Hyde written by Robert Louis Stevenson in 1885 at his legal residence house in Bournemouth after a tragic nightmare. I am going to discuss the subject of duality in the novella. It is set in the nocturnal streets of London in the straight-laced era, a period in which replicates and opposites were frequent. Curiously, this novella looks at the demeanor of a scientist called Henry Jekyll who formulates a potion enabling him to temporarily transform both his personality and somatic appearance.This wise individual is Mr. Hyde, the id or the simian who hides inside Dr. Jekyll. In human racey ways, this check reflects Stevenson himself and the Victorian period as a in all. I look at this novella from a sundry(a) different origins the drive to son family as in Jekylls confession Jekyll had more than a fathers interest Hyde had more than a sons indifference. the guile in the Victorian age as Carew the MP gives th e impression of organism a homosexual and lastly, the adolescent boy inside the grown man which due to Hydes tangible status, he looks and feels younger.Stevenson re deports duality through the physical appearance of the community and places in the take. The first is the take in to the shared residence which, is both Jekylls and Hydes habitat contemporaneously although it is not genuinely obvious. The door by which Hyde enters is described as being blistered and distained whilst Dr. Jekylls entrance has a great faade. The blistered door mess be a eccentric of a particular sexually transmitted disease, syphilis Stevenson is trying to statute ace of the problems that society had in those days. These aspects were frequent in Victorian houses go to as the front would be lavish whilst the provoke constructed of inferior sensationalistic bricks which gives reality a smokescreen.Hydes entrance is described as nought only if a door a blind forehead discoloured rampart prolo nged and sordid negligence was blistered and distained. These descriptive terms imply that the rear of the building was the hideous side, to be kept away from the public eye. This bear of features also refers to Mr. Hyde, as it says a blind forehead discoloured wall. At the time, people with big foreheads were considered to have criminal tendencies. The discoloured wall locoweed re play the fact that Hyde was a suppressed part of Jekyll and in that locationfore has no colour of its own. on that point is repetition of two in describing this access seeing as at that place are two doors two storeys. which again gives us a calorie-free message of segregation in the midst of the two characters.Soho once had a nature for prostitution and brothels and it would be where the aliens or foreigners would go in that period. This is also where Hyde lives his dwelling has two faces to it. The exterior was sordid and squalid whilst the interior was lavish and polish with expensive furnit ure. We can easily relate this with the characters in the story where the sleazy exterior represents Hyde but inside him is an aristocratic Victorian human being. Stevenson refers a stagger to interiors and exteriors, pockets inside out lock fast drawers stood open. This is an exposition of the interior, a reflect image Stevenson is trying to expose the truth of society at the time by showing what is inside. As the pockets were inside out, or in a different sense, inverted, which could refer to an inversion of sexuality which perchance Hyde was leading at the time as he was a mirror image, thus the opposite of Jekyll.Jekyll was the complete reverse of the id in physical aspects much(prenominal) as the stature and the age but also in an ironic way that Hyde kills peoples and Jekyll saves lives. The fog that surrounds Utterson as he goes to Soho can also be seen as both a London particular and a thoughtfulness of his state of mind. His confusion as he tries to find connections between Jekyll and Hyde is ceaseless(prenominal)ly reinvaded by darkness. This has a pronged meaning, it could be that Utterson is loosing focus and hence regaining it or, it could be that Hyde being the darkness recurrently invades Jekyll. In this atmosphere, there is an inversion of day and night due to the fog, and there would be a glow of rich, lurid brown due to the faecal waste and the crud of Soho.The ternion main characters of the book are Jekyll the swelled head, Hyde the id and Utterson the superego. end-to-end the whole public life, there are no real female characters which, represents the sexism prevalent at the time. More over there are auxiliary characters such as Enfield, Carew and Lanyon. Enfield is i of the first menti wholenessd in the book he appears to lead a double life as he finds himself in the streets of London at three in the morning which suggests that he might have been out in the brothels or whitethornbe leading a cooperate, homosexual life. S ir Danvers Carew also gives a similar impression of leading a two faced life as he too finds himself meandering the streets of London late at night.An explanation that we can offer for the cause of his death was that he had mistaken Hyde for a homosexual prostitute and Hyde released the simian that he was, ending up with the MPs death. By showing this, Stevenson is trying to show the cunning in society at the time as Carew was both a homosexual and a Member of Parliament that had outlawed such behaviour. Mr Hyde is belike the most complex and mysterious character in the novella. All the characters that see him, sense this unidentifiable deformity in him.This could be due to moralistic depravity. At the time, deformity was not accepted and those who were deformed were unwanted in the society. Stevenson captures the way people perceived Hydes deformities in one passage of the book Snarled savage pale and dwarfish deformity strapping murderous hardly human troglodytic foul soul Satans signature on a face. We have the impression of an amoral, ape-like being who is of a different order to the rest of society. As Mr. Hyde attacks the little girl and tramples over her he again gives this barbaric image of an untamed beast or a masked thing like a monkey on the some other side of this mask is the opposite of this beast.The opposite of the beast Jekyll is the ego and the respectable face in society, a doctor and a p resistered middle aged man. Jekyll and Hyde are one being and this is shown in various instances, in the opening chapter, as Hyde has trampled the little girl, he remarks No gentleman but wishes to avoid a scene meaning that he believes himself suave a gentleman therefore a part of Jekyll is still present but is hidden inside the binary phone number. Henry Jekylls reception to Utterson You do not understand my position I am sorely situated, my position is a rattling strange very strange one cannot be mended by talking it isnt what y ou fancy it is not so bad as that gives the impression of him being involved in an extracurricular affair or blackmail.Jekyll is reassuring Utterson that it is not the usual case a lawyer was utilise to. Utterson gives a very vivid description of what he thinks about the two characters Jekyll and Hyde, turns me quite cold to think of this creature take like a thief to Harrys bedside. This quote clearly tells us that the other characters do not know of Jekylls duality. What I believe Stevenson is trying to get across is this message of a daemon next to his creator or his double the man that created the being that go out lead to his destruction.Stevenson applies different layers to the structure of the book where nothing is quite what it seems. The book opens with a frame narrative but ends abruptly with Jekylls confession. This can be interpreted as the presence of Hyde at the beginning it has a frame but at the end this book closes without one as he is not present. The story c onsists of multiple narratives which again lie in spite of appearance a narrative and this corresponds to Jekyll and the character within him, Hyde. One example is in Dr. Lanyons narrative and in Dr. Jekylls letter to Lanyon. In the last chapter, Stevenson begins to write in the first person and suddenly there is a shift of person as he talks about Hyde, in such a way as to set aside his second self. He, I say I cannot say, I. as Jekyll begins to regret his discovery and the impossible action of controlling his other self. Furthermore, in the confession, this change of person can be considered as a confused identity, Hyde slowing winning control and manipulating Jekyll.Throughout the novella there are explicit references to the double that are used in either a numerical or a metaphoric way. In the last paragraph of the novella, Stevenson emphasises the sense of the double as he finally reveals, to the shock of the Victorian reader, the duality of Jekyll. The reoccurring referenc es to the double in his confession seem to be a means that Jekyll uses to reassure himself that Hyde is not taking over by segregating him. Stevenson is telling us this strange case starts with one person and will finish with another, meaning that by the end of the process, Hyde takes over and Jekyll will lie dormant and suppressed as once his double did. The fixing that Dr. Jekyll has with the double could also be a reference to the obsession he feels with the experiment as Lanyon describes the entry book double occurring mayhap six times in a total of several nose candy entries.This feeling of the double also appears in various puns and metaphors. On the other side is used as on the other hand but has been carefully chosen since not only is Jekyll another surface to his physical self but also writes with his left hand which could be referring to pitch-black (deriving from left in Latin) evil. A mixed metaphor is used in the confession the animate being within me licking the chops of memory this metaphor has a double duality to it. Hyde is the animal within Jekyll and as we know of Hydes deformity, the chops could be of his face, whilst the use of memory gives us the feeling of it all possibly being a nightmare. As Stevenson wrote this book, he was suffering from tuberculosis and the animal within could be the disease wearing him away.The language used describing Dr. Jekylls cabinet has a double symbolism to it. The cabinet is clearly split up into two parts, the cosy fireside with the things laid out for tea and the kettle singing gives us this feeling of the place being homely and comfort whilst on the other hand, there are the glass cases full of chemicals big(p) a different atmosphere to the rest of the room. Several books on the ledge open annotated startling blasphemies. The book that is laid next to the tea things, presumptively a holy book, had been written on with wickedness by Hyde. We can relate this to the fact that it was open meaning that Hyde had been unleashed.The last object yet, likely the most significant in the room, is the cheval-glass. Stevenson shows his bilingual skills and produces a bilingual pun. In French, a cheval glass is also called a phsyc which is another way of byword psyche. As Utterson and Poole peer into this glass and see nothing, it is another way of saw that they peer into the psyche of Jekyll and Hyde and see nothing as they are both dead. This pun tells us a lot of what Stevenson thought of society at the time. Stevenson uses the cheval-glass to say that the Victorian era was not yet ready for psychoanalysis. there are various ways in which Stevenson shows the socio-historical characteristics of the novella and of the time. The typical Victorian gentleman was well known for his duality. This could have been for sexual suppression since there are many sexually-related citations with the lack of female characters and the compromising situations the reader often finds them in. At the time, the exciting possibilities and dangers of science posed many questions to the Victorians. This was epitomised by the infuriated debate caused by the publication of The Origin of Species.This novella can be related to this question as it shows a vast contrast between the two figures, Hyde being the simian and Jekyll the religious man who believes in God. neighborly problems that were faced at the times were many and severe. Syphilis was a very widespread sexually transmitted disease which was due to the many brothels present in London. Drug addiction was another of the societys worries this book tightly relates to this problem as Jekyll depends on the chemicals that he requires to keep Hyde under control. Drugs also had a hallucinogenic effect on people and what Stevenson may be saying is that the whole of the double life that Jekyll was leading was a hallucination and that the drugs transform oneself into another being that is why he finally dies as Hyde due to toxic-depend ency. Victorian society was also obsessed by class. The industrial revolution emphasised the gap between the upper classes and the work class. Stevenson played on the prejudices of his readers in making Hyde a proletarian figure in contrast to the upright and apparently worthy Jekyll.In conclusion, this novella has many subtexts and concealed messages which the 1886 reader would have readily identify with. This was because they would be exposed to these things every day. We now have a different meet of society and science but it could be questioned whether we are any less hypocritical. The theme of the double still continues to inspire play writers and novelists now and for a long foreseeable future.

Buyers Behaviour Virgin Atlantic Essay

Origin altogethery it was called British Atlantic Air ways, later changed to virtuous Atlantic Airways. The first fledge was from Gatwick to Netwark on the 22nd of June 1984 (Virgin Atlantic, 2012). The company launched a ? 6 m rebootising campaign in 2010, which was crowd together dumbfound themed (Guardian, 2010). The pertly advert helped the company recover from the recession. Now I leave alone determine how exactly it was achieved and what methods were used to obtain the best performance of the publicizing. 2) Target securities industry.Market segmentation is a way of separating the consumers into different sections by their sh atomic number 18d need and personalities (Leon. G, 2010, p. 28). The needs and values depend from person to person according to his destination (Leon. G, 2010, p. 366). The VALS (values and lifestyles) segmentation system clearly shows the type of hearing this moneymaking(prenominal)-grade is aiming at (Leon. G, pp. 84). This system divides consumers into eight distinctive subcategories, which consist of thinkers, achievers, go steadyrs, believers, strivers and get atrs.The subcategories this publicizing will assemblage to ar innovators because they are receptive to unexampled technologies and who bottomland experience the innovated technologies at a Virgin Atlantic escapism achievers because they are goal oriented consumers who like to display success to their piers, which they can display by riotous Virgin Atlantic as it is high class skyways experiencers because they like to omit their income on fashion, socializing and sport which Virgin Atlantic offers through owing(p) portion, food, entertainment and their escape cocks are considered as trendy.The social comparison speculation states that the consumer with higher purchase ability tends to give birth a higher berth this is a proof why achievers like to spend on full-bosomed products and aids (Leon. G, 2010, p. 338). This commercial appeals to all the five step upcomeive target-marketing segments (Leon. G, 2010, p. 73). It is identifiable as it clearly distinguishes the shared needs, age and gender of the consumer. The consumer is a businessman or career orientated workingwoman who prefers high-class assist. The age would appeal to Generation Y that is born from 1980 and on wards (Leon.G, 2010, p. 410). The Generation Y spends 150 billion yearly and is into innovation and luxury while Generation X is considered as sophisticate group. Virgin Atlantic Airways allows children ages 5 and above to travel or should be accompanied by an adult (16+). Pets are accepted if they accompany a disabled person (Virgin Atlantic, 2012). 3) Service offered. The marketing mix shows what kind of service/product is offered by dividing the elements to product, impairment, place and promotion (Leon. G, 2010, p. 58).The service being offered is non just a passage from one destination to a nonher it is an experience at a high-class level of the Virgin Atlantic flight where the costumer will be served at a high class, with pledge, entertainment and with maximum comfort. It is a high-involvement purchase, which requires considerate thought and cognitive process, as the price is high (Leon. G, 2010, p. 231). The flight can be purchased online or at a flight ticket office. The company offers promotion such as momentary club card, ticket sales and discount codes/vouchers (Virgin Atlantic, 2012).The price and quality alliance the company has is low- price tickets in comparison with their competitors and with a high-class service. 4) Seasonality. The metre of placing the advertizement is in truth important, as thither are competing companies to take into consideration. The army effect question has shown that the publicizings presented first (primacy effect) and last (regency effect) has a greater effect on the consumer (Leon. G, 2010, p. 302). The release look on to it was 26 October 2010, which was a great cli t to reco actually from recession. British Airways and American Airlines are the biggest competitors.American Airlines released their commercial in May 2010, which had a primacy effect where as Virgin Atlantic Airlines gained a regency effect. The James trammel net 007 Blood Stone video bet was released on 5th of November 2010(IMDB, 2010). This shows that the commercial was released 10 days before the release date of the game. This strategy used by Virgin Atlantic is a very clever marketing move, as their advertising is James Bond themed and during that spot of time all sorts of media (TV, newspapers, online, word of mouth and billboards) had James Bond game advertisements.Virgin Airlines got increased economic aid to their advertisement by publishing their advertisement at time coinciding with Blood Stones release. 5) put the commercial. The advertisement is transmitting through mass media as well as through new (non traditional) media (Leon. G, 2010, pp. 294-296). The commer cial is played on TV where it addresses astray range of consumers (i. e. via mass media) and through YouTube where it is addressable and interactive, while response measurable.It was also played during the flights on the Virgin Atlantic TV channel where it altogether targets its audience (i. e. via target media). 6) Reason for the commercial. The consumer behavior consists of searching for, purchasing, using, evaluating, disposing of products and services that in their belief will fulfill their wants (Leon. G, 2010, p. 23). The commercial was created in high society to transmit and pee aware the audience of the fact that the service being offered by the airlines is luxurious, entertaining and high-class, to convince that this kind of service will satisfy in that respect needs. ) Perception. Perception is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. (Leon. G, 2010, p. 175) This a dvertisement appeals to emotional motives, which are affection, shape and pride in this case (Leon. G, 2010, p. 110). The advertisements mood is sexually charged and is put the buyer into a state of excitement by James Bond themed music and graphics, illustrations of high-class adventure and good-looking actors in the commercial.Abraham Maslow created the Maslows hierarchy of Needs, which identifies the five basic levels of human needs (Maslow, 1987). The advert is aiming to satisfy all the five needs of the potential consumer. Egoistic needs will be well-provided during the flight on these airlines, as it is illustrated as a honored flight. Egoistic needs include the need of good reputation, status and cognition from others, which advert convinces that the consumer will have, if he/she chooses Virgin Atlantic Airways.Need of Self-Actualization will be satisfies as shown in the advert, by flying on this flight the customer will feel self-actualized by getting high-class service which he/she deserved or earned themselves. Social Needs are to be satisfied by communication with good-looking staff. The Virgin Atlantic cabin crew was voted as the most attractive staff in the whole world by the surveys of travelers (Daily mail, 2011). Richard Branson has always stated that the appearance of the flight crew must be important in order make the customers enjoy a memorable flight.Cabin staff of Virgin Atlantic Airlines are told that Youll be the face of the airline. As such, your grooming should always be immaculate even after a long, tiring flight (Daily mail, 2011). As flying on an airplane has a small risk of security, the advert is aiming to convince that their flight is safe and is a pleasant experience where there is nothing to worry about. Physiological needs will be satisfied by the high-class food and beverage service that would be offered during the flight by good-looking staff.Air and shelter will also be present, as the designed with up to date technol ogy. This commercial is aimed at optic consumers that prefer and take information better through visual images or depicted objects as sources of information (Leon. G, 2010, p. 147). While watching the Virgin Atlantic advertisement repetitively on TV or Online passive learning is occurring and it changes the consumers attitude regarding the product (Leon. G, 2010, p. 232). The theme message delivered through this advert is Your airlines either got it or it hasnt. in that respect is a message resonance in the wording, which adds a bit of humor to it and will make the viewer remember the commercial (Leon. G, 2010, p. 301). The theme message has comparative publicizing technique to it where Virgin makes the viewer compare their airlines to Virgin Atlantic (Leon. G, 2010, p. 303). The amorousness in advertising is present in order to grab the management of the viewer (Leon. G, 2010, p. 308). The hostesses are wearing short dresses in red colouring material and the man who is passin g the security check hasnt got underwear on. Virgin is trying to show that their flights are sexy.This technique tries to show the security the airlines provide (angel like). The flight team is very good looking and is go with self-assurance, which adds confidence to the image of the company. The runway lines and the red carpet represents the luxurious service. renewal from the safety demonstration to the airplane saloon is done without editing cuts, which is very eye-catching. The shot of people sitting around of a pool of martini and play with the olive, which represents entertainment, beverage and luxury the airlines offer to their customers. 9) Buying process. The consumer decision making can be viewed as three distinct but interlocking stages the input stage, the process stage and the output stage(Leon. G, 2010, p. 36). This advertisement is designed in order to influence the input and process stage in order to make the consumer come to the output stage. This advert inf luences and increases the consumers recognition of the service need. The information is delivered to the consumers through the marketing efforts of the commercial, which will influence not however media but also word of mouth marketing.The Psychoanalytical Theory of character created by Sigmund Freud explains the drivers of the output stage (Leon. G, 2010, pp. 137-139). According to Freuds theory this commercial will affect superego and id to make the purchase. The superego will be gratify when purchasing this service because he/she will become socially and fashionably acceptable, as Virgin Atlantic flight is trendy. Id will be gratified if the consumer will make the purchase because the airlines offer the basic requirements such as food, shelter and security. The consumer will make a trial or a repeat purchase when buying this service (Leon.G, 2010, p. 497). The consumer might be new to the company or be a frequent loyal customer. 10) involvement levels and risk perception. Invo lvement is a very important factor in how much attention is paid to the message sent to the viewer and how it is understood. There are different ways to measure the involvement of the viewer. There are two ways of involvement, high-risk and low-risk purchases. The higher the risk, the higher the involvement and research will be. The flight purchase is a low-involvement product and consumers prefer congruous context of the message delivered (Leon.G, 2010, p. 293). The mood of the consumer is very important, if he/she is in a blighted mood, the content of the commercial might cause a bad reaction of the viewer. Psychological noise whitethorn be disarraying the viewer from the commercial and the advertisement has contrast in the imagery in order to maintenance the viewers attention. 11) Conclusion. The advertisement created by the Virgin Atlantic airlines in my smell was successful . The James Bond theme imageries and soundtrack had a great touch on the effectiveness of the comme rcial.Every time the consumer will watch James Bond movie or play a James Bond game, the commercial will subconsciously come to their mind and the other way around. The time it was released was perfect, as they needed a push to get out from the recession. The commercial had a bit too much sex advertisement in it, which may led to worse effect tan could have achieved and made the competitors (American Airlines) stand out more, as they had a touching TV commercial that gave gratitude to the men in uniform, veterans and their families. Sexual advertising may distract the consumers attention from the message content being sent.This technique may have a little influence on the buyers purchasing intentions and a risk of spoiling the image of the company. This advert is targeting businessman, but there is the family audience with children and generation X, which they are risking of loosing. The commercial is based mostly on emotions and solely in one short scene the viewer can see the sea ting room with the monitors. The saloons, seats and the exact food of Virgin Atlantic Airlines are not shown, but they are very important to be shown, as the consumer wants to see the comfort he/she will have during the flight.The fact that the advertisement shows a man being tucked into a cloud and not airplane seat could make an impression that the airlines are hiding something and their seats are not good enough to be shown in the advertisement. This advertisement could have been improved by focusing the viewers attention much more on the design of the saloon, comfortable seats and delicious food. Nonetheless, overall this was a very well executed and effective advertisement with successfully reached hearts and minds of customer.

Defining the Concepts of Class, Race, Gender Essay

E truly society known to man has utilize each turn tail, anatomy, ethnicity, gender or all of the above to descend side in civilization. Sometimes 1 or more of these categories comingle and we characterize this as intersectionality. Finding the words, however, to define manikin, bleed, gender, or intersectionality is non an easy feat. Throughout the former(prenominal) few weeks we call for read umteen denominations that allowed us many pass away descriptions. Prior to this course I would contract described division as being a way in which society groups individuals found on economic positions or tender status. In my opinion, sometimes policy-making beliefs bunghole attribute towards shed light on placement as well. However, since reading the required texts and ceremonial occasion films based on class, we now know that there atomic number 18 some different factors associated with class divisions. For example, we read in Brenda J. Allens favor suitable Class Matters word that not only argon these two viewpoints large contributors (economic & political alliances) towards classes, but overly geographic locations.This can be inviten when visiting a typical trailer park, where many of its residents are presumably called snow-clad fight, or as depicted with lower in get on families who live in the projects or ghetto. Their locale most likely reflects their cordial status or class. Moreover, we have check up oned that these factors similarly define what class is to the general public bringing up, occupational position, and power. Women without class by Julie Bettie examines class theory by understanding the shipway in which class identity is constructed. It has many illustrations of social class by way of education and occupational positions. The upper crust students of Waretown were typically tykeren of innocence collar employees. The preps generally outperformed the las chicas, hard living, and often settled living students o f this documentary, as exemplified in the titles placed on the over and under achievers. For example, preps is an abbreviation for college preparative which was the type of advanced class the children of white collar workers of Waretown enrolled in to grow for life subsequently high school.While these courses allowed some students endless opportunities, differentwise students in the exact same school attended seminars with lowered educational expectations. Instead these students were encouraged to attend expensive certification courses that upon graduation held them clothed in low paying positions with debt remaining after completion. The Death of the Social Class by Pakulsky and Waters believes social class is no lifelong relevant in the United States. A principal reason for this pass states that because slavery is now obsolete, we have the effective upholding of the United States Constitution, and we expect education to be attained by all races. As a prove resources have become more prevalent among all races. Race, in the past, was a word that I identified as being someones peel off color, however as I matured ( twain mentally and strong-armly) and met individuals from other cultures I soon realized that race is a culmination of many things.Culture and ethnicity are quite influential in find out a persons race as well. For example, not everyone with dark skin is African American, just as not ever fair shinny person is Caucasian. As exhibited in Cruz-Janzens For example in the obligate Racial formation in the United States written by Michael Omi and Howard Winant, we learn of the Louisiana law that states that if a person has 1/32nd inkiness blood, they are automatically considered dark or African American. Although Susie Guillory Phipps tells us she is absolute majority Caucasian this law still classifies her as being Black and she unsuccessfully attempted to sue the state to change her vital records. There are many reasons why the government still requires race on legal paperwork. Some argue that some sort of racial classification constitution is required.One reason whitethorn be the government funded subsidies some companies forgather as a resoluteness of employing a minimum amount of minorities. From a personal viewpoint, race matters because it is a way that people identify culturally with one another. another(prenominal) reason may be from a biologic perspective some diseases and/or illnesses may be common amongst definite races, therefore it would be beneficial medically to be aware of such traits. Women Without Class (Bettie) also identifies various races for the sake of case studies that were searched by the author. The feminine students identified culturally with one another but sometimes overlapped identities to interact with one another. As in the example of the student Starr who was from a functional class background, however she identified with the cultures of the Mexican American cholas after pal try to Waretown.This is an example of an extreme case in which the person felt the urgency to choose one particular group to socialize with because she did not spirit as though she had much in common with the other non-Hispanic functional class students she chose to interact with this social hierarchy. She gave in to conformity from her past actions to bettor fit the desires and social realities of her newly acquired friends. Gender is another social scene that many people use to split up each other. It has been said that had it not been for ourselves questioning or labeling gender, it would not exist at all. The Social building of Gender written by Judith Lorber argues gender construction begins being cataloged after viewing the childs genitals after delivery. Upon parentage babies are treated differently based on sex and/or gender.An unwilling yet major classification occurs as soon as the botch up is placed in his or her incubator. Nurses and other medical staff ramble the tiny babies in one of two colors pink or blue. It has even been questioned that our speech and tone changes according to the babies sex as well. If we see a baby boy, for example, we quickly begin to daydream of tossing the old pigskin well-nigh in the yard or rough housing the baby. For the baby girl, however, we babble out in softer high pitched tones and fantasize about planning distinguish believe tea parties with baby dolls as guests. In essence, Lorber believes that gender expression is erudite and is being taught not necessarily an expression of how we see ourselves. Another gender specific study was examined in R.W. Connells Gender transaction. In this article we learned of 2 separate studies conducted.Barry Thornes interrogation in which teaching roles in American elementary schools were mostly comprised of females and playgrounds were split up based on gender. The second study was performed by Dunbar Moodies, who researched South African mines that were, not surprisingly, dominated by the male workforce. Another theory learned in Connells article was that of trailblazing British feminist Juliet Mitchell- who taught that there were quatern elements of gender that subjugate women. Those four facets were believed to be production, reproduction, socialization, and sexuality. It is also demonstrated in more current literary findings unrelated to gender.For example, Black Picket Fences addresses racial stereotypes, but it also depicts womens roles separately from male gender roles. each(prenominal) story that is told from first person shares a journey that taken either from reformed bad boys or girls that have strayed along the beaten grade and hooked up with the guy from the wrong side of the track. The males were sometimes friction match pressured into joining gangs from lack of liable male figures and as a result may have performed illegal acts. This clearly represents gender assignments. Intersectionality involves both social and c ultural relationships that overlap between race, class, and gender. Perhaps the most obvious limning of this theme isSection 2 Biology and FamiliesIn Conleys article The Starting Gate regarding the correlation between low birth incubus babies and race it was determined that social standings in society is not based solely on genetics and biology. Instead we learn that other factors may influence our place in society as well. Things like our educational backgrounds and what occupations we choose to support ourselves combine with aspects that are outside of our control, like birth order and race, to decide the social class we will inherent. Women Without Class discusses the purpose of some students becoming upwardly mobile. This concept is authorised because it shows how race and parental occupations sometimes do not decide what social class a person will be invited into. The upwardly mobile students were not necessarily white, and had parents who were blue collar workers as oppose d to being a lawyer, doctor, and so onyet despite all of this they were still able to join the social cliques of the elite.These girls were also able to develop a strong sense of class awareness. In fact, Lareaus Invisible Inequality even states that race has very little to do with class social standings. The data collected from this investigation examines parenting styles all socioeconomic backgrounds from either Black or White families perspective. The researchers were able to map the connections between parents resources and their childrens daily activities. sum class families, regardless of race, tended to take a more traditional attempt to child rearing in comparison with lower class families who relied firmly on outside play and extended families for activities. Middle class parents also stressed language development and use of reasoning skills. These parents enroll their children in various age appropriate organized activities that govern family life and fix massive effor t for mothers. The parents view these activities as passing on important life skills to children.They asked leading open-ended questions that required insight and thought evoke answers. Whereas, working class and poor families believe that if they give a child love, food, and a safe environment they will grow to become responsible adults. They also participate in little organized sports or other activities and have much more free time. Working-class and poor parents bulge many more directives to their children and some place a great speak of stress on physical punishment. A great example of this is the research of Harold McAllister, a 10 year old from a lower class black family. Harolds mother asks very little questions of authority figures (such as the family doctor) and does not encourage Harold to be cognizant of his body and any wellness related questions he may have. He plays outdoors with his older cousins and occasionally attends church. For the most part Invisible Inequa lity is full of descriptions of race versus class status.However, with regard to birth order and geographic locations determining social status, it is also briefly mentioned in Invisible Inequality. For instance, when we are introduced to another research subjects family, upper middle class black family horse parsley Williams, we learn that both of Alexs parents are from small Southern towns and come from large families. This slight mention is yet another example of intersectionality as well. A more extreme example, genetically speaking Ms Phipps (mentioned previously) was considered licitly Black however her social status did not classify her by her race. Phipps identifies with the White race. The case illustrated the inadequacies that claim that race is merely skin color. We have all witnessed or been aware of racial conditioning at one point or another.We make assumptions based on race and classify a persons race immediately according to their physical appearance. Biologically s peaking, there are many factors that influential in determining a persons birth weight. Low income families have less medical vexation and are exposed to certain agents that prohibit normal growth of the fetus. to a fault contact with second hand smoke and lead based paints, etc. have been attributed towards low birth weight. Another factor involving biology is the responsibility many women from different racial backgrounds face.White women, for example, have long been pass judgment to remain wholesome and keep the family bloodlines pure. Pressure to remain a utter(a) until marriage and pre-marital sex were heavily stressed among white women. This forced racial conformity as a means of biological deterioration for the white race. In conclusion, all of the articles and readings discussed previously support Conleys summation that both genetic and biological starting points do not fully determine our social standings in class. Rather, they work cohesively with other reasons to esta blish these relationships.Section 3 Working Class & Middle Class IdentitiesAlthough class is particularly important I would agree that other issues are becoming increasingly just as important if not more. Factors such as race and or gender influence personal outcomes. Both Women Without Class and Black Picket Fences provided various examples to support this theory.

Organic Food Speech Essay

I boast a capitulum for you at the beginning of this speech. Who just tire constitutive(a) feed everyday? Obviously According my research, which I gave the question to my friends. Most of them know about complete fodder, but only a couple of(prenominal) of them just eat positive food which including the vegetable, shopping mall and eggs and otherwise people dont take it serious-mindedly and eat agile food always. What is organic food? The United States Department of Agriculture (USDA) states that tools raise on an organic operation must be fed organic feed and given access to the outdoors.They are given no antibiotics or sprainth horm unrivalleds. Organic crops are raised without using most established pesticides and using no petroleum-based or sewage-sludge-based fertilizers. Do organic and pictorial have in mind the same thing? And four main reasons to choice organic food No, natural and organic are not same. You may see natural, all natural, free-range or hormon e-free on food labels. These descriptions must be truthful, but dont mean they are organic. Only foods that are grown and processed according to USDA organic standards can be labeled organic. According to USDA Organic food such as fruits, vegetables and meat can make people become healthier and organic farming can protect the environment. Choice organic vegetable The protrude for strawberry On the right is non-organic and left wing is organic. For the picture down one the right is non-organic and the left is organic. Normally, non-organic fruit or vegetable will grow faster and taste not as good as organic food.For the last picture the right side is organic egg and left side is non-organic. The reason why the color is different is because organic grumbler alike eats organic feed. Choice organic meat We too need to choice organic meet. From the picture we see. Organic Meat Comes from Animals interact Ethically and Humanely. The organic farming looks cleaner and animal form the re starts healthier. here(predicate) are somewhat of the reasons why you should buy organic animal products. 1. Organic meat comes from animals that were given a pesticide-free diet.2. These animals may have had some limited access to pasture. 3. They were not loaded with antibiotics, steroids and other poisons. 4. Organic meat has not been irradiated. Therefore, organic meat is not loaded with toxinsthat are afterward passed on to you when you eat themlike conventional meat is. Health and capital which one you prefer Non-organic food can cause lots of disease. tear down the organic food is expensive there is nothing important than our lives and our familys health.According to the research from Organic Liaison Because factory-fed cattle eat the ground-up mud of their SAME SPECIES, this can cause mad cow disease, destroying a human beings central nervous system and brain. Also the animal, which grows up in dirty environment, can cause many parasitic disease and diarrhea. Stud ies also show that grass-fed beef contains more nutritional value, including higher levels of conjugated linoleic venomous (CLA) and omega-3 fatty acids, which reduce the risk of heart disease and cancer.Here is another new research from Maryland University Non-organic Chicken has one change bacterium, which is resistant to modern medicine. This kind of bacteria that can cause serious and unpleasant disease that becomes a lot harder to cure. Conclusion We know that eat organic fruits, vegetables, and other produce is the way to go. Its healthier, it tastes better, and it doesnt have any nasty toxins or chemicals. Healthy and happy life cannot live without organic food. Now let us choice organic food

My Information Technology Job Interests

During my research for this paper I have in condition(p) quite a bit just about myself. This assignment forced me to come a pertinacious at what my strengths and preferences are. Coupled with the information I have learned about the job market, I know have some direction. This paper pass on explain what I have chosen. My study Technology Job Interests As a 42 year old married mother of two, I have recognized that my profession as an administrative Assistant is no longer sufficient. It is lacking in challenge and financial stability. This is all I have ever worked as since I surviveed college in 1984.I was a Computer Science major that never obtained a Bachelors degree. Working a full metre job, usually as an Administrative Assistant, I deduced two things. One was that programming was too time overpowering and the second thing was that I really loved information processing arrangings. Now that I have children preparing for college I know I need a to a greater extent acceptab le income in order to afford them the type of education they impart need to succeed in life. The Information Technology field has some different directions you can choose to take. Which direction should I go? initiative I needed to find out if the IT field would continue to grow. later on checking the Career Cluster publication it stated Over 216,000 jobs in Information Support and operate are projected immediately. Expect 21 to 35 percent job growth to 2012. With this forecast it seems the IT Support field is round-eyed open. There are still many types of Information Support and Services positions. Some of these positions include Computer Support Specialist, Technical Support Specialist, and dish Desk Technicians. Computer arrest specialists provide technical assistance, support, and advice to customers and other users.This occupational crowd includes technical support specialists and help-desk technicians. These troubleshooters interpret problems and provide technical sup port for hardware, software, and systems. They event telephone calls, analyze problems by using automated diagnostic programs, and declaration recurring difficulties. Support specialists work either within a association that uses ready reckoner systems or directly for a computer hardware or software vendor. Increasingly, these specialists work for help-desk or support services firms, for which they provide computer support to clients on a contract basis.Technical support specialists answer to inquiries from their organizations computer users and may run automatic diagnostics programs to resolve problems. They overly install, modify, clean, and repair computer hardware and software. In addition, they may write reading manuals and train computer users in how to use new computer hardware and software. These workers also oversee the daily performance of their companys computer systems and evaluate how useful software programs are. financial aid-desk technicians respond to telep hone calls and e-mail messages from customers flavor for help with computer problems.In responding to these inquiries, help-desk technicians must listen carefully to the customer, collect questions to diagnose the nature of the problem, and then patiently walk the customer by means of the problem-solving steps. Help-desk technicians deal directly with customer issues and companies value them as a cum of feedback on their products. They are consulted for information about what gives customers the most trouble, as well as other customer concerns. Most computer support specialists start out at the help desk.In researching Computer support specials and system administrators I have learned that they normally work in well-lighted, prosperous offices or computer laboratories. They usually work about 40 hours a week, but are sometimes required to provide computer support over extended hours, they may be on call for rotating eve or weekend work. Overtime may be necessary when unannou nced technical problems arise. Like other workers who type on a keyboard for long periods, computer support specialists and systems administrators are susceptible to eyestrain, back discomfort, and hand and wrist problems such as carpal tunnel syndrome.Computer support specialists and systems administrators invariably interact with customers and fellow employees as they answer questions and give advice. This is why I feel I would well suited for this field. I have eer enjoyed fixing things and helping people solve problems. I tend to be very patient and have always enjoyed teaching. And in considering my family and how important my time is with them the normal hours of work per week make Technical Support and Help Desk Technician my top picks for possible careers.ReferenceCareer Cluster Focusing culture on the Future Information Technology http//www.careerclusters.org/resources/ClusterDocuments/itdocuments/brochure.pdf Technology in Action, previous 4rd Edition, Author Evans, Martin and Poatsy, Prentice Hall, Bundled ISBN 0536073546 U.S. Department of Labor, Bureau of Labor Statistics, Occupational wit Handbook, Computer Support Specialist and System Administrators http//www.bls.gov/oco/ocos268.htmnature

Nike’s CRM Essay

Nike manufactures spot in addition athletic clothing such as shorts, shirts, jackets and under armors wristbands, protrude packs, jerseys and socks are also sold by Nike (Rao, 2012). The Nike slogan, Just Do It, extradite placed its set in the mind of consumers, through the light of its products and promotional tools intentd worldwide (Rao, 2012).Customer Relationship focusing (CRM) is focusing on meaningful, long term relationships and not immediate lolly with the clients (2010, p.202). According to the research, in 2012, Nike launched a new business division called Nike digital sport (NDS). The objective of NDS was designing to develop technologies that allow the users to track their personalized performance sequence Nike collected and stored data relating to client needs. Because of NDS, Nike has been able to promulgate more effectively with guests about their needs. Nike also has its own tender networking service called Nike+ (Rao, 2012). This social networking serv ice focuses on building social networks and relationships among sight and communities. Nike has built relationships between the society and customer by understanding the customers needs and preferences.CRM programs implemented by Nike are mainly working(a) and strategic. For example, Nike Fuel enables customers to record their progress through the use of Nike Plus devices. These devices are designed to update customers on the latest Nike sports trends and insights, and allow them to communicate with Nike. some other CRM program implement by Nike is Nike + Connect apps. It is a free app real by Nike that uploads customers Nike+ data from plus devices to their accounts. Nike also created a Nike+ running app that enables customers to share their experience on social media sites such as Twitter and Facebook.According to the research, Nike r to each onees over millions of fans every day in an interactive dialogue, rather than having to rely on big sponsored events to reach this num ber (Stokes, 2012). The large volumes of freely shared user data produce meaningful brand insights, lead to product innovations, and allow the brand to get closer to consumers. hard-hitting CRM has enabled Nike to collaborate with customers, drive business processes, maximize Return on investment funds (ROI) and support brand study (Stokes, 2012).Nike promises to stand behind all of the companys products for both consumer and retail accounts (Nike, 2014). Nikes web site enables its customers to use the search function to search for information related to Nikes customer service policies. The answers are provided by the use of intelligent automates response technology. The website also provides customers with answers of Frequently Asked Question (FAQ). Through the implementation of this program, Nike is able to induct an chip in communication line with and a better understanding of customers.Customer facing process results in a product or service that is authoritative by an org anizations external customer (Stokes, 2012). In 2010, Nike created a division called Nike digital Sport (DS). DS provides skilled resources, budget, and coordination across the opening move (Cendrowski, 2012). Nikes goal was to create a combined consumer experience that shapes responds to the evolving preferences of consumers (Cendrowski, 2012). Nike DS leads most customer-facing digital projects, releasing products under the Nike Plus brand. Personnel, designers and a police squad of marketers work together to develop new digital innovations. Together, they work to risk new ways to mine large amounts of highly accurate customer data, which is a key strategic asset for marketing and product development in the highly competitive digital space. Nike plans, in the future, to become ever-closer to each of its customers around the world.I think in the future, Nike should considering incorporating a link interchangeable to zapdata.com to the Nike web site. Customers can click on the l ink and contact Nike in real time via text-chat software hosted by a second party such as a live person. Customers can click on a text-chat button and the site launches a new window and have questions answered by a live representative. Customers can continue to browse Nike while a support representative answers their question(s). If after asking the question a customer is still having difficulty finding the information, the representative from Nike online can manifestly send the page to the customer with the information that he or she was quest for. This might impose a high cost to Nike starting out, but the increase in sales will quickly cover the expenses and supercharge enhance the companys customer support and satisfaction.Reference1. Cendrowski, S. (2012). Nikes new marketing mojo. Fortune Magazine. Retrieved on June 17, 2014 from http//fortune.com/2012/02/13/nikes-new-marketing-mojo/2. Naveed, H. (2012). Nike, Inc. Website Analysis. Website Analysis. Retrieved on June 16, 2014 fromhttps//sites.google.com/a/email.vccs.edu/bus100hnaveed/home/website-analysis.3. Nesbitt, S. (2011). Measuring the ROI of Social CRM. Social Technology Review.Retrieved on June 17, 2014 fromhttp//www.socialtechnologyreview.com/articles/measuring-roi-social-crm4. NIKE, INC. (2014). origin Overview. Nike Global Growth Strategy. Retrieved on June 17, 2014 from http//nikeinc.com/news/nike-inc-introduces-2015-global-growth-strategywww.nikeresponsibility.com/report/content/chapter/business-overview5. Rao, A.S. (2012). Digital Marketing at Nike From Communication to Dialogue. IBS Center for Management Research. PDF Document.